#Zoom it define how to#
#Zoom it define update#

And together they went and built Zoom.Īfter conducting an internal survey, Zoom discovered that their engineering team has more than 1,000 years of combined experience building video conferencing and real-time collaboration software.

#Zoom it define update#

Why are the customers not happy?įrustrated that Cisco’s management wouldn’t address the issue and update their strategy, Eric left in 2011.īut he didn’t leave alone. I was very embarrassed that I spent so much time on the technology. And Eric was growing increasingly dissatisfied with the outdated product they were delivering to customers. Under new management, the innovation that had been driving Webex came to a halt. When Webex was acquired by Cisco in 2007 for $3.2 billion, Eric went on to become Cisco’s VP of Engineering. As Webex’s VP of Engineering, he helped grow the team from 10 to more than 800 engineers worldwide. When it comes to building video conferencing software, this isn’t Zoom founder and CEO Eric Yuan’s first rodeo.Įric left Beijing to become one of the founding engineers at Webex back in 1997. Let’s explore each of these components of Zoom’s growth strategy in more detail… 1) Being customer-driven is ingrained in Zoom’s DNA. Zoom isn’t afraid to splurge when it comes to building their brand.Zoom is building a product that can sell itself.Being customer-driven is ingrained in Zoom’s company DNA.Long before its IPO last year, there were three key components of its growth strategy that helped give Zoom a competitive advantage. What did it do, and what can you learn? Read on to put Zoom’s current success in context.

Though the spread of COVID-19 made Zoom’s service as essential to working as internet access, the company had already laid the foundation for its current success with consistently strong growth.

(Although here’s a fun fact: Zoom’s founder and CEO Eric Yuan hates the term “unicorn,” and tells Zoom employees not to use it). Years after attracting funding from venture capitalists, Zoom has proven itself as a “unicorn,” as their market cap has now stretched beyond $40.3 billion. Overall, the company now employs more than 2,000 people. To support that growth, Zoom has built offices in San Jose, Santa Barbara, Denver, Atlanta, Kansas City, Sydney, London, Paris, Tokyo, and Amsterdam. Its stock price has surged more than 100% since the outbreak began. In its fourth-quarter and fiscal 2020 earnings report around the same time, Zoom said its customer base had also grown to 81,900 firms with more than 10 employees, which is an increase of 61% since the same time last year. According to market intelligence firm SensorTower, first-time installations of Zoom’s mobile app have skyrocketed 728% since March 2, 2020. We’ve even built an integration for Zoom and Drift Video.Īnd based on the critical need it now serves, Zoom has evolved from an already-successful IPO to a stock market juggernaut worth more than Uber and Lyft combined. Just like Google and Uber are now verbs, so is Zoom.Īt Drift, Zoom had already become our go-to tool for running company meetings when we couldn’t meet in person. When referring to a telecomunications company, Zoom Telephonics company is a manufacturer of computer products that link people and their personal computers to each other.Until recently, you might only have heard of the video conferencing tool Zoom if you worked in the tech industry.īut since the spread of the coronavirus caused so much of the world to adopt work from home policies, Zoom has become almost synonymous with its function. A digital zoom gives the appearance of getting closer to an object, but it also decreases the quality of the image and often makes it more pixelated.ĥ. It works by cropping a portion of the image and then enlarging that section. A digital camera may also include a digital zoom, which uses digital technology to get closer to an object beyond the capabilities of the camera lens.Ī digital zoom is what allows the camera to have a 300x zoom capability. Alternatively referred to as optical zoom, zoom is a camera and digital camera feature that uses optics in the lens to enlarge an object without having to move closer. On Apple computers, the box on a window title bar to increase the size of a window is called a zoom box.Ĥ. When referring to a window in a GUI (graphics user interface), zoom is another name for maximize.

#Zoom it define how to#

How to install and use Zoom for videoconferencing.ģ.